ARTICLES

John Schnoebelen John Schnoebelen

Why fractional biz dev might be smartest move for your business

If you’re a small business owner, you know how tough it can be to juggle everything—running daily operations, keeping customers happy, and somehow still trying to grow. Sales and business development are critical, but let’s be honest: they require time, expertise, and consistency that most small business owners simply don’t have.

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John Schnoebelen John Schnoebelen

Funding your startup: the bootstrapping approach

Starting your own small business is thrilling, but let's face it—finding the funds to get started can be a major hurdle. While many go the route of seeking investors or loans, there's another way that gives you more control: bootstrapping.

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John Schnoebelen John Schnoebelen

The Ikigai Advantage in Finding Startup Ideas

In a world brimming with entrepreneurial opportunities, finding the perfect business startup idea can often feel overwhelming. However, the Japanese philosophy of ikigai offers a unique and fulfilling approach to this challenge.

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John Schnoebelen John Schnoebelen

The Power of MVP’s for Small Business Growth

As a small business owner, bringing a new product or service to market can be both thrilling and daunting. The excitement of innovation is often tempered by the risks and uncertainties associated with launching something new. However, there's a strategy that savvy entrepreneurs are leveraging to navigate these challenges with greater confidence and success: the Minimal Viable Product (MVP).

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John Schnoebelen John Schnoebelen

Mastering Business Boundaries

In this piece, we're diving into the world of boundaries, why they're the cornerstone of success, how to put them into action, and we'll introduce a game-changing tip you can implement right away.

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John Schnoebelen John Schnoebelen

Licensing Your Ideas

Are you an entrepreneur bursting with ideas but unsure how to bring them to market? Do you desire passive income and the ability to focus on innovation rather than the operational complexities of running a business? If so, "How to License Your Million Dollar Idea" by Harvey Reese is a game-changing book that can empower you to turn your ideas into lucrative licensing deals.

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John Schnoebelen John Schnoebelen

Thriving as an introverted entrepreneur

Sales and networking can be challenging for introverted entrepreneurs. As introverts, we may find ourselves outside our comfort zones when it comes to these aspects of entrepreneurship. However, with some intentional strategies and a mindset shift, we can navigate these challenges and find success on our own terms. Here are a few tips to help you manage sales and networking as an introverted entrepreneur:

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John Schnoebelen John Schnoebelen

the number one reason small businesses fail

Have you ever wondered why so many small businesses fail? We often hear about the usual suspects like lack of funding, a flawed idea, or poor marketing. But what if I told you there's an even deeper reason behind their demise? Brace yourself, because it's not what you might expect.

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John Schnoebelen John Schnoebelen

Embrace the Power of Local

We're excited to dive into a topic that's close to our hearts – the incredible benefits of buying locally made products. As we walk through our charming neighborhoods and explore the hidden gems within our community, let's take a moment to celebrate the magic that unfolds when we choose to support our local businesses. So, grab a cup of your favorite local brew and let's dive in!

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John Schnoebelen John Schnoebelen

Avoiding Common Mistakes in Slogan Creation

Are you ready to supercharge your brand and leave a lasting impression on your target audience? Then let’s dive into the top three mistakes that entrepreneurs like us often make when creating taglines and slogans. Trust me, you don’t want to miss out on this valuable insight.

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John Schnoebelen John Schnoebelen

Adapt or Die: Why Pivoting is Essential for Small Business Survival

As a small business owner, I’m sure you know that the journey to success is not always a straight line. Sometimes, we have to pivot to change our direction and approach — in order to achieve our goals. But what exactly does it mean to pivot in business, and how do you know when it’s time to make a change?

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John Schnoebelen John Schnoebelen

How Mastermind Groups Can Help Your Business Succeed

If you’re a small business owner or entrepreneur looking for ways to take your business to the next level, you may want to consider joining a mastermind group. As someone who has personally experienced the benefits of being part of a mastermind group, I can attest to the value it can bring to your personal and professional growth.

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John Schnoebelen John Schnoebelen

How to effectively answer the question “So what do you do?”

As an entrepreneur, one of the most common questions you’ll hear is, “So what do you do?” It’s an opportunity to showcase your business and potentially gain a new customer, but it can also be a difficult question to answer. In this email newsletter, we’ll explore some tips on how to answer the question effectively and turn it into an opportunity to engage with potential clients.

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John Schnoebelen John Schnoebelen

The Power of Brand Stories for Small Businesses, Startups, and Side Hustlers

As a small business owner, startup founder, or side hustler, you know that creating a strong brand identity is essential for success. However, in today’s crowded and competitive marketplace, it’s not enough to simply have a logo or a catchy tagline. You need a brand story that connects with your target audience, communicates your unique value proposition, and sets you apart from competitors.

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John Schnoebelen John Schnoebelen

Welcome to The Daily Conundrum

Have you ever found yourself facing a challenge that seemed impossible to overcome? A problem with no clear solution, leaving you feeling stuck and frustrated? If so, you’ve experienced a conundrum.

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