
ARTICLES
Why Traditional Sales Strategies Fail Small Businesses—and Why Blue Ocean Strategy is the Key to Growth
Most small businesses struggle to grow their sales and revenues. They often rely on traditional tactics like paid advertising, promotional discounts, aggressive sales pushes, and social media posting. While these methods work for large corporations with deep pockets, they tend to fall flat for small businesses.
Why fractional biz dev might be smartest move for your business
If you’re a small business owner, you know how tough it can be to juggle everything—running daily operations, keeping customers happy, and somehow still trying to grow. Sales and business development are critical, but let’s be honest: they require time, expertise, and consistency that most small business owners simply don’t have.
Funding your startup: the bootstrapping approach
Starting your own small business is thrilling, but let's face it—finding the funds to get started can be a major hurdle. While many go the route of seeking investors or loans, there's another way that gives you more control: bootstrapping.
The Ikigai Advantage in Finding Startup Ideas
In a world brimming with entrepreneurial opportunities, finding the perfect business startup idea can often feel overwhelming. However, the Japanese philosophy of ikigai offers a unique and fulfilling approach to this challenge.
The Power of MVP’s for Small Business Growth
As a small business owner, bringing a new product or service to market can be both thrilling and daunting. The excitement of innovation is often tempered by the risks and uncertainties associated with launching something new. However, there's a strategy that savvy entrepreneurs are leveraging to navigate these challenges with greater confidence and success: the Minimal Viable Product (MVP).
Mastering Business Boundaries
In this piece, we're diving into the world of boundaries, why they're the cornerstone of success, how to put them into action, and we'll introduce a game-changing tip you can implement right away.
Licensing Your Ideas
Are you an entrepreneur bursting with ideas but unsure how to bring them to market? Do you desire passive income and the ability to focus on innovation rather than the operational complexities of running a business? If so, "How to License Your Million Dollar Idea" by Harvey Reese is a game-changing book that can empower you to turn your ideas into lucrative licensing deals.
Thriving as an introverted entrepreneur
Sales and networking can be challenging for introverted entrepreneurs. As introverts, we may find ourselves outside our comfort zones when it comes to these aspects of entrepreneurship. However, with some intentional strategies and a mindset shift, we can navigate these challenges and find success on our own terms. Here are a few tips to help you manage sales and networking as an introverted entrepreneur:
the number one reason small businesses fail
Have you ever wondered why so many small businesses fail? We often hear about the usual suspects like lack of funding, a flawed idea, or poor marketing. But what if I told you there's an even deeper reason behind their demise? Brace yourself, because it's not what you might expect.
Embrace the Power of Local
We're excited to dive into a topic that's close to our hearts – the incredible benefits of buying locally made products. As we walk through our charming neighborhoods and explore the hidden gems within our community, let's take a moment to celebrate the magic that unfolds when we choose to support our local businesses. So, grab a cup of your favorite local brew and let's dive in!
Avoiding Common Mistakes in Slogan Creation
Are you ready to supercharge your brand and leave a lasting impression on your target audience? Then let’s dive into the top three mistakes that entrepreneurs like us often make when creating taglines and slogans. Trust me, you don’t want to miss out on this valuable insight.
Adapt or Die: Why Pivoting is Essential for Small Business Survival
As a small business owner, I’m sure you know that the journey to success is not always a straight line. Sometimes, we have to pivot to change our direction and approach — in order to achieve our goals. But what exactly does it mean to pivot in business, and how do you know when it’s time to make a change?
Mastering the Art of Sales: A Consultative Approach for Non-Salespeople
Dear fellow entrepreneurs,
For many of us, the idea of selling can be intimidating, uncomfortable, or downright scary. We may feel like we don’t have the right personality or skills for sales, or we may worry that we will come across as pushy or insincere.
How Mastermind Groups Can Help Your Business Succeed
If you’re a small business owner or entrepreneur looking for ways to take your business to the next level, you may want to consider joining a mastermind group. As someone who has personally experienced the benefits of being part of a mastermind group, I can attest to the value it can bring to your personal and professional growth.
How to effectively answer the question “So what do you do?”
As an entrepreneur, one of the most common questions you’ll hear is, “So what do you do?” It’s an opportunity to showcase your business and potentially gain a new customer, but it can also be a difficult question to answer. In this email newsletter, we’ll explore some tips on how to answer the question effectively and turn it into an opportunity to engage with potential clients.
Don’t launch your product idea blindly, use this checklist to evaluate its potential!
As an entrepreneur, you likely have many ideas for products or services that you believe could be successful. However, it can be challenging to determine if your product idea is worth pursuing. Use this checklist to evaluate your idea’s potential.
The Power of Brand Stories for Small Businesses, Startups, and Side Hustlers
As a small business owner, startup founder, or side hustler, you know that creating a strong brand identity is essential for success. However, in today’s crowded and competitive marketplace, it’s not enough to simply have a logo or a catchy tagline. You need a brand story that connects with your target audience, communicates your unique value proposition, and sets you apart from competitors.
Welcome to The Daily Conundrum
Have you ever found yourself facing a challenge that seemed impossible to overcome? A problem with no clear solution, leaving you feeling stuck and frustrated? If so, you’ve experienced a conundrum.