How to effectively answer the question “So what do you do?”

As an entrepreneur, one of the most common questions you’ll hear is, “So what do you do?” It’s an opportunity to showcase your business and potentially gain a new customer, but it can also be a difficult question to answer. In this email newsletter, we’ll explore some tips on how to answer the question effectively and turn it into an opportunity to engage with potential clients.

Focus on the problem you solve: When answering the question, it’s important to focus on the problem you solve for your clients rather than your job title or business description. Ask yourself, what pain points do your clients have, and how do you help them alleviate those pain points? For example, if you’re a web designer, you might say, “I help businesses create a strong online presence that attracts and engages their target audience.”

Keep it simple and concise: Your answer should be brief and to the point. Avoid using industry jargon or technical terms that might confuse the listener. Try to keep your answer under 30 seconds, and make sure it’s easy to understand.

Be authentic and passionate: Your passion for your business should shine through in your answer. Talk about why you started your business and why you’re passionate about what you do. This will help you connect with the listener on a personal level and make them more likely to remember you and your business.

Engage the listener: Once you’ve answered the question, turn the conversation back to the listener. Ask them about their business or interests and find out how you can help them. By engaging the listener, you’ll create a memorable and positive impression.

Practice, practice, practice: Like any skill, answering the question “So what do you do?” takes practice. Write down your answer and practice saying it out loud until it sounds natural and effortless. Try it out on friends and family, and get their feedback on how to improve it.

In conclusion, answering the question “So what do you do?” is an opportunity to showcase your business and connect with potential clients. By focusing on the problem you solve, keeping it simple and concise, being authentic and passionate, engaging the listener, and practicing your answer, you can turn this question into a powerful tool for growing your business.